Email Campaigns

Email is a cost-efficient, and yet effective, marketing tool - reaching prospective customers that are ready to buy, and delivering immediate results to advertisers.

• 88% of consumers purchase as a result of permission-based email*
• 86% purchased from the same online merchant more than once*
• Email is the most popular means of learning about new products, services and promotions*
• 69% of online consumers who are registered at a web site request email from businesses**
• 55% of online shoppers prefer to receive coupons via email***

  Source:  * DoubleClick Research, 2007;  **CyberAtlas Research, 2007;  *** iCustomer Observer

The major advantage of email marketing is the ability to distribute information to a wide range of specific, potential customers at a relatively low cost

• It is less expensive than other media
• It is instant.  An email can arrive in a few seconds
• It allows an advertiser to "push" a message to a specific audience
• Can track open rates and actual click-throughs to their web sites
• Advertisers can generate repeat business affordably
• Advertisers will reach email subscribers who have “opted in” (consented) to receive e-mail communications on subjects of interest to them
• Over half of Internet users check or send e-mail every day – it is part of daily life now
• Email marketing is paper-free. Saves printing costs - Go Green!

Average ROI for Email Marketing:

• Open rate average (recipient opened and viewed the email) for email is 10%-15%.
• Click through rate averages for email (recipient clicked on a link and visited the website) is 1%-3%.
• Companies receiving 3%+ click-through rate are well known companies such as Dell and Starbucks.