Email Advertising Tip - Call To Action
Apr 7, 2009 email advertising
Here is a great email advertising tip that has lessons that every online advertiser can draw from. Have a call to action in the very beginning of the message that is “click-able”. Why? Because this link will show up in the window of software programs like Microsoft Outlook. The most impulsive of your target audience will click on the link even before they open the email! Think about it, have you ever watched someone in sales read email or browse a website? They just click on whatever is click-able! They are in a hurry and just want to find out what the “prize” is or what the “deal” is! (I can’t wait to see the reaction to this blog is from the sales team at EmeraldCoast.com … They’ll deny, deny, deny of course 
The lesson is clear though, many of us are impulsive, so whether it be email or a website, provide a quick call to action in the beginning or at the top of the page. By doing this, you’ll be able to harvest those impulsive buyers!
Tags: call to action, email, email advertising, emeraldcoast.com, sales
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