We Have Lowered Your Pay-Per-Click Costs

Oct 2, 2009 pay per click

Advertising at great new rates!

We’re pleased to announce we’ve lowered your cost for Pay-Per-Click (PPC) search engine marketing. Now, we can increase your visibility across top search engines more affordably, driving even more customers to your business!

Our new reduced rates allow you to reach local consumers actively searching for your products and services more cost-efficiently. By partnering with us, we can ensure that your business has premium exposure on top search engines – driving new customers to your business quickly and easily!

Benefits of PPC advertising:

Cost Effective:
You only pay when someone clicks on your business link on search engines like Google, Yahoo! and Bing – there’s not a more cost-efficient marketing tool!

Highly Targeted:
You reach local customers looking for your specific products and services – driving new customers directly to your business.

Trackable:
You have access to online tracking and reporting that highlights your progress in search rankings to ensure we’re maximizing your results.

Quick to Start:
With PPC, you can begin reaching new customers quickly – generating new sales and new revenue in a matter of days!

Manageable:
We work with you to ensure that we’re developing an effective campaign within your budget making PPC an effective and simple tool for you.

To find out exactly what Pay-Per-Click  advertising can do for your business, simply use our contact form.

Tags: pay per click, ppc

Would You Like to Spend $1.00 To Make $2.00?

Sep 25, 2009 pay per click

Recently, Gulf Coast Marine Liquidators tasked us with developing a website and driving traffic to their “auction style” boat liquidation website quickly before the spring “boating season” began.

Here are the results from a test PPC campaign that we did. As you can see from the traffic spike, in 4 days (March 10 - 14), we were able to more than double their website traffic (month to date). We were able to bring in 1340 visitors during those days as compared to 687 visitors (month to date). This was accomplished on an ad spend of $38.41.

(click to enlarge)

As seen in the Site Usage info below, we brought in 83,575 total page views with an extremely healthy Bounce Rate of 10.79%.

Before launching the PPC campaign, we optimized the site for search. Via our SEO work, we achieved very balanced traffic sources. Direct traffic (37%), Search engine traffic (34%) and referring sites (29%) are distributed almost in exact thirds as can be seen in the chart below.

Thanks in large part to our online strategies, Gulf Coast Marine Liquidators was able to liquidate almost all of their inventory in a very short amount of time.

This project was successful because their was a focus on driving qualified traffic quickly and heavily to a site and Gulf Coast Marine knew exactly what to do with these leads… SELL THEM A BOAT!

If for example, the average profit on a boat sale is $3000 and for each 500 qualified web visitors, you make one sale, this makes each visitor worth $6. Our average Cost Per Click (CPC) was $.32.

$.32 per click X 500 clicks = $160. This means that for each $160 of ad spend, $500 of revenue is returned. This is an ROI of 312%.

Would you like to find out how to spend $160 to make $500? Contact us today so that we can help you review your numbers and help your business sky-rocket your ROI.

Tags: case study, google adwords, gulf coast marine liquidators, pay per click, ppc, ppc campaign, traffic

Effective Pay Per Click Campaigns

Apr 7, 2009 pay per click

When running a Pay Per Click Campaign on the web, one of the biggest factors of success is the landing page. Landing Page Optimization is a whole discipline with itself and beyond the scope of this blog post but here are 2 common mistakes many people make.

Making your homepage, the landing page.
There may be times where this is acceptable (branding efforts for example) but think about it. You have spent your advertising dollars with Google or elsewhere to acquire that specific customer and you bring him into a generic wide-scope web page that has things like “About Us” or visual/graphic distraction. Great graphics are important for the professionalism of your site but don’t distract your buyer and tempt him to not follow through with his reasons for clicking on your Google ad. Bring him to a very detailed, specific keyword-rich product or service web page that fills his need or reason that he clicked on your ad in the first place!

There is no call to action.
This is somewhat related to the first issue. If you are going to spend marketing dollars to acquire this customer, give him a “Buy” button. Give him a “Sign Up Here” button to request more information. Give him a discount on your product or service for requesting more info. Give him an “RSS Subscription” option. Give him something! In the end, it’s important to think about what, ideally, would I want a potential customer to do on this page. Then say, OK if he doesn’t do the first action, then I’d at least want her to do this, etc.

Of course, you’ll want to “track” these options using Google Analytics or some other form of tracking software. More about the importance of tracking in a later blog post.

Local search and PPC help is only a click away at Emerald Coast.com

Tags: Add new tag, google, pay per click, ppc, web, web page