Posts Tagged ‘emeraldcoast.com’

EmeraldCoast.com launches new real estate website

Aug 5, 2009 real estate

EmeraldCoast.com is proud to announce the launch of a new real estate site… www.ChristinaMeinen.com This site features full MLS integration making the MLS searchable by its users. If you would like to find out more about our real estate service packages please contact us at sales@emeraldcoast.com

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Leveraging The Internet Part Two

Jul 27, 2009 online advertising

Part Two of a presentation by Peggy Mahone, Internet Specialist with emeraldcoast.com, on how to “Leverage the Internet - Actions You Can Take Today to Drive Audience to Your Website - at Little or No Cost.”

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Leveraging the Internet - Part One

Jul 10, 2009 online advertising

Part One of a presentation by Peggy Mahone, Internet Specialist with emeraldcoast.com, on how to “Leverage the Internet - Actions You Can Take Today to Drive Audience to Your Website - at Little or No Cost.”

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Dolphins in Destin

Apr 7, 2009 travel sites

That water color is real, we didn’t add any coloring or anything:-) This is a video shot by a couple visiting Destin recently. If you would like to find out more about Destin, Panama City or Fort Walton Beach, please visit our travel websites.

Local businesses looking to expand their advertising reach, are headed in the right direction by finding out more about our travel and destination websites.

If you are visiting Destin for the first time, we are certain, we will be hearing from you when you come back! Enjoy your stay in Destin Beach:-)

-The Staff at EmeraldCoast.com

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Email Advertising Tip - Call To Action

Apr 7, 2009 email advertising

Here is a great email advertising tip that has lessons that every online advertiser can draw from. Have a call to action in the very beginning of the message that is “click-able”. Why? Because this link will show up in the window of software programs like Microsoft Outlook. The most impulsive of your target audience will click on the link even before they open the email! Think about it, have you ever watched someone in sales read email or browse a website? They just click on whatever is click-able! They are in a hurry and just want to find out what the “prize” is or what the “deal” is! (I can’t wait to see the reaction to this blog is from the sales team at EmeraldCoast.com … They’ll deny, deny, deny of course :-)

The lesson is clear though, many of us are impulsive, so whether it be email or a website, provide a quick call to action in the beginning or at the top of the page. By doing this, you’ll be able to harvest those impulsive buyers!

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Secret SEO Tip - Don’t Tell Anyone!

Apr 7, 2009 seo

Website owners…

Want more people to find your site on Google?

Want Google to crawl your site more often?

Want to rise quickly in your target audience demographic?

Here’s a top SEO secret that almost no one actually does. It’s incredible. I can’t believe we’re giving this information away for free. Are you ready? Are you sure you’re ready?

OK, here’s the secret to SEO…

Create original content

No tricks, no gimmicks.

Now, of course you are going to want to make sure that you have well formatted, well laid out code that is professionally done to make sure that each one of your web pages will benefit from your great content. The web developers at EmeraldCoast.com can help you with the source code side of things, so that you can focus on your core business.

It’s important, as a business owner to view your website as an outsider would. If you came to your web site, would you “stay”? Or would you quickly go elsewhere to another website because this isn’t the content that you were looking for in your Google search? If you would go elsewhere, then you need more pages on your website with more content in order to build credibility with your customers so there is a level of confidence to purchase from you.

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Sponsor Text Links - Effective?

Apr 7, 2009 text links

On EmeraldCoast.com, our text links have a very high Click Through Rate (CTR)

What are Sponsor Text Links?
These are the hypertext links that you see in the upper right hand corner (in the “Sponsor Links” box) of the EmeraldCoast.com, Destin.com or PanamaCity.com websites.

Are they effective?
People click on these mainly because they do not look like advertisements. And, basically they really aren’t. They’re simply hyperlinks that take you to the sponsor’s website or splash page that we have created for them. Also, no matter what page the user is on within EmeraldCoast.com, those links will always appear in the upper right hand corner of the site, in plain view.

Still not convinced that text links work?
There is a young company called Google on the Internet. (If you can’t find them, you can “google” them at www.google.com :-) Google brings in several billions of revenue each quarter. A large chunk of that revenue is from their Adwords and Adsense programs. Adwords is the program for online advertisers and Adsense is for the website owners wishing to monetize their website.

How much do you text links cost?
On our website, you will find a list of our Sponsor Text Link prices.

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Local Search in Destin

Apr 5, 2009 local search

When a Google user types in “Destin [your type of business], does your website show up? This is called Local Search and it is one of our areas of expertise here at EmeraldCoast.com. For example, try this example, type in “Destin Online Advertising Agency”, you will see our website, EmeraldCoastDesign.com just to the right of a map. Next to our, listing you will find our contact information, including phone number and street address.

local search, destin

If you would like to do the same thing for your business in Destin, Panama City or Fort Walton Beach, call us today at 850.650.8233 or email us today at sales@emeraldcoast.com

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