]]> http://www.freedom-florida.com/blog/2009/10/social-medias-reach-is-exponentially-growing/feed/ http://www.freedom-florida.com/blog/2009/10/keyword-research-domain-keyword-strategy/ http://www.freedom-florida.com/blog/2009/10/keyword-research-domain-keyword-strategy/#comments Tue, 13 Oct 2009 16:19:29 +0000 Steve Dooley http://www.freedom-florida.com/blog/?p=165 OK, so you have used the Google Adwords keyword tool to get a huge list of quality keywords, you’ve eliminated the bad ones with the “Negative Keyword” tool. Now it’s time to get creative.

One often overlooked keyword research method is using domain names. Very few people do this but the keywords are so cheap (many times less than 10 cents), it’s definitely worth doing this. Here’s how it works. Take your MAIN keyword phrase and type it into Google. Copy the names of those domain names on the first result page and add them to your keyword list. (You can repeat the process for Yahoo and MSN/Bing for even more keywords.)

Why does this work? Simply because many people will remember a certain website address and then rather than typing that into the URL / address bar, they type it directly into the search engine. I’m not sure why people do this, but they do. At any rate, it’s a great way to get very cheap words that you can use for your Pay Per Click ad campaign.

We look forward to answering any questions you may have about your current PPC campaign. Feel free to contact us at steve_dooley@link.freedom.com

We’re pleased to announce we’ve lowered your cost for Pay-Per-Click (PPC) search engine marketing. Now, we can increase your visibility across top search engines more affordably, driving even more customers to your business!

Our new reduced rates allow you to reach local consumers actively searching for your products and services more cost-efficiently. By partnering with us, we can ensure that your business has premium exposure on top search engines – driving new customers to your business quickly and easily!

Benefits of PPC advertising:

Cost Effective:
You only pay when someone clicks on your business link on search engines like Google, Yahoo! and Bing – there’s not a more cost-efficient marketing tool!

Highly Targeted:
You reach local customers looking for your specific products and services – driving new customers directly to your business.

Trackable:
You have access to online tracking and reporting that highlights your progress in search rankings to ensure we’re maximizing your results.

Quick to Start:
With PPC, you can begin reaching new customers quickly – generating new sales and new revenue in a matter of days!

Manageable:
We work with you to ensure that we’re developing an effective campaign within your budget making PPC an effective and simple tool for you.

To find out exactly what Pay-Per-Click  advertising can do for your business, simply use our contact form.

Recently, Gulf Coast Marine Liquidators tasked us with developing a website and driving traffic to their “auction style” boat liquidation website quickly before the spring “boating season” began.

Here are the results from a test PPC campaign that we did. As you can see from the traffic spike, in 4 days (March 10 - 14), we were able to more than double their website traffic (month to date). We were able to bring in 1340 visitors during those days as compared to 687 visitors (month to date). This was accomplished on an ad spend of $38.41.

(click to enlarge)

As seen in the Site Usage info below, we brought in 83,575 total page views with an extremely healthy Bounce Rate of 10.79%.

Before launching the PPC campaign, we optimized the site for search. Via our SEO work, we achieved very balanced traffic sources. Direct traffic (37%), Search engine traffic (34%) and referring sites (29%) are distributed almost in exact thirds as can be seen in the chart below.

Thanks in large part to our online strategies, Gulf Coast Marine Liquidators was able to liquidate almost all of their inventory in a very short amount of time.

This project was successful because their was a focus on driving qualified traffic quickly and heavily to a site and Gulf Coast Marine knew exactly what to do with these leads… SELL THEM A BOAT!

If for example, the average profit on a boat sale is $3000 and for each 500 qualified web visitors, you make one sale, this makes each visitor worth $6. Our average Cost Per Click (CPC) was $.32.

$.32 per click X 500 clicks = $160. This means that for each $160 of ad spend, $500 of revenue is returned. This is an ROI of 312%.

Would you like to find out how to spend $160 to make $500? Contact us today so that we can help you review your numbers and help your business sky-rocket your ROI.

]]> http://www.freedom-florida.com/blog/2009/09/pay-per-click-ppc-case-study/feed/ http://www.freedom-florida.com/blog/2009/09/yahoo-geo-targeting-dma/ http://www.freedom-florida.com/blog/2009/09/yahoo-geo-targeting-dma/#comments Sun, 20 Sep 2009 22:29:09 +0000 Steve Dooley http://www.freedom-florida.com/blog/?p=192 We have had some questions from clients on exactly how Yahoo’s DMA (Designated Marketing Area) and Geo-Targeting works exactly. To clarify the matter, we asked our representative at Yahoo to address the issue in a format that we can distribute to our clients.

Geo-targeting allows you to target your ads to potential customers located in particular geographic areas within the market selected for an account. It looks at factors, such as the user?s search query or Internet Protocol (IP) address and other proprietary user information, to determine when to display your geo-targeted ads.

Example: If your business sells real estate within the state of California and you select California as a geo-targeted region, your ads will be shown to potential customers located in California, as well as to search users that may be located outside of California but enter search terms such as ?California Real Estate.?

Geo-Targeting allows you to target on the country, state, DMA, city or zip code levels.

To target prospective customers by country, state or province, DMA, city, or ZIP/Postal Code, follow these steps:
1. Click the Campaigns tab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Click the Campaign Settings link. The Campaign Settings page opens.
4. In the Campaign Geo-Targeting box, click the edit button. The Campaign Geo-Targeting page opens.
5. Select ?Entire Market? or ?Specific Regions?. The Target By drop-down list is displayed when you select ?Specific Regions.
6. Choose ?Country? to target either the U.S. or Canada, ?State/Province/Territory? to target by state, province or territory, ?Designated Marketing Areas (DMA)? to target by general metropolitan areas, ?City? to target by specific cities, or ?ZIP/Postal Code? to target by specific ZIP or Postal Codes.
7. Select the areas you wish to target.
8. Click Save Changes.

Please note that geo-targeting accuracy is not guaranteed, and may vary depending on the level of targeting selected, as well as other factors. Also, the United States and Canada market does not include French-language ads.

DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc., all rights reserved.

We hope that you found this helpful.

It is estimated that at least 20% of every Google search is a brand new combination of letters and words that no one has ever searched for before. Years ago, when we were searching for a car we would type in something like “Silver Mercedes”. This worked fine “back in the day”.

The Typo Generator is a great tool that can explode your keyword list with awesome cheap keywords. (Yep, I just said “awesome cheap“:-) Once you are at the Typo Generator, simply put in your best 3 or 4 main keyword phrases and this tool will quickly find hundreds of combinations of misspellings. Then, simply copy this list and add it to your spreadsheet of keywords. (You will probably want to put these into a separate Ad Group).

We look forward to answering any questions you may have about your current PPC campaign. Feel free to contact us at steve_dooley@link.freedom.com

Gabriela of spa98.com sends in another great testimonial about her new website built by Freedom Florida recently. One of Gabriela’s future customers states “Impressive website! Now, I’ll have to do something about my sun damage!”.

You can view Gabriela’s new website at spa98.com

If you would like a free quote for your company’s website or website redesign, contact us today!

Attention Realtors! Looking for a suberb, inexpensive way to reach the local community? Northwest Florida Daily News announces limited availability for its “Peel Away Ad” campaign. See an example of a Real Estate Peel Away ad here. The Northwest Daily News Site is one of the most highly trafficked sites in the area and is offering limited availability in the upper right hand corner of it’s home page.

For availability, contact Megan MacDonnell
850.658.0536 | megan_macdonnell@link.freedom.com

Leverage the power of video advertising in Destin. Video is the future of advertising on the web. Video offers a rich, entertaining and proven advertising platform that influences consumers to take action, while providing an engaging environment to deliver a compelling advertising message. We are proud to offer the very latest in cutting edge video capabilities.

Whether your goal is to incorporate your TV commercials into you online campaign or show a product video in you banner, there’s no better way to appeal to audiences and convey your brand that with video.

Drive Results for your Destin business with Video

* Over 80% of online users recall seeing video advertising and 52% have taken action as a result!

* Over 40% of internet users watch online videos at least weekly; over 70% at least monthly

* News and entertainment videos reach over 70% of online users, with about 6 to 9 viewing sessions per month!

Wooooohoooooo! Last night we had 2 reservations online from guests who have never stayed with us before!!! This points me to believe that they were booked solely based on our website and the online booking engine. Congrats Peggy, our web developers and Ron with Entech for helping us get started on the right path. Not bad for the first day, huh? Congratulations are in order for both of you and your development teams!!
Thanks!!!

Kymberly Clapper
General Manager
The Nautilus Condominium