Keyword Research - Be Creative!

Oct 13, 2009 keyword research
Author: Steve Dooley

OK, so you have used the Google Adwords keyword tool to get a huge list of quality keywords, you’ve eliminated the bad ones with the “Negative Keyword” tool. Now it’s time to get creative.

One often overlooked keyword research method is using domain names. Very few people do this but the keywords are so cheap (many times less than 10 cents), it’s definitely worth doing this. Here’s how it works. Take your MAIN keyword phrase and type it into Google. Copy the names of those domain names on the first result page and add them to your keyword list. (You can repeat the process for Yahoo and MSN/Bing for even more keywords.)

Why does this work? Simply because many people will remember a certain website address and then rather than typing that into the URL / address bar, they type it directly into the search engine. I’m not sure why people do this, but they do. At any rate, it’s a great way to get very cheap words that you can use for your Pay Per Click ad campaign.

We look forward to answering any questions you may have about your current PPC campaign. Feel free to contact us at steve_dooley@link.freedom.com

Tags: Domain Keyword Strategy, google, keyword, keyword research