Would You Like to Spend $1.00 To Make $2.00?

Sep 25, 2009 pay per click
Author: Steve Dooley

Recently, Gulf Coast Marine Liquidators tasked us with developing a website and driving traffic to their “auction style” boat liquidation website quickly before the spring “boating season” began.

Here are the results from a test PPC campaign that we did. As you can see from the traffic spike, in 4 days (March 10 - 14), we were able to more than double their website traffic (month to date). We were able to bring in 1340 visitors during those days as compared to 687 visitors (month to date). This was accomplished on an ad spend of $38.41.

(click to enlarge)

As seen in the Site Usage info below, we brought in 83,575 total page views with an extremely healthy Bounce Rate of 10.79%.

Before launching the PPC campaign, we optimized the site for search. Via our SEO work, we achieved very balanced traffic sources. Direct traffic (37%), Search engine traffic (34%) and referring sites (29%) are distributed almost in exact thirds as can be seen in the chart below.

Thanks in large part to our online strategies, Gulf Coast Marine Liquidators was able to liquidate almost all of their inventory in a very short amount of time.

This project was successful because their was a focus on driving qualified traffic quickly and heavily to a site and Gulf Coast Marine knew exactly what to do with these leads… SELL THEM A BOAT!

If for example, the average profit on a boat sale is $3000 and for each 500 qualified web visitors, you make one sale, this makes each visitor worth $6. Our average Cost Per Click (CPC) was $.32.

$.32 per click X 500 clicks = $160. This means that for each $160 of ad spend, $500 of revenue is returned. This is an ROI of 312%.

Would you like to find out how to spend $160 to make $500? Contact us today so that we can help you review your numbers and help your business sky-rocket your ROI.

Tags: case study, google adwords, gulf coast marine liquidators, pay per click, ppc, ppc campaign, traffic