Keyword Research - The Typo Generator
Sep 15, 2009 keyword research
Author: Steve Dooley
Take advantage of searcher’s tipos typos!
It is estimated that at least 20% of every Google search is a brand new combination of letters and words that no one has ever searched for before. Years ago, when we were searching for a car we would type in something like “Silver Mercedes”. This worked fine “back in the day”.
As the search engines and the web get more sophisticated, our search terms are as well. Nowadays, that same search would be something along these lines “2003 Silver 4-door Mercedes Boca”. As our search phrases grow longer, so does the chance of a “typo”.
The Typo Generator is a great tool that can explode your keyword list with awesome cheap keywords. (Yep, I just said “awesome cheap“:-) Once you are at the Typo Generator, simply put in your best 3 or 4 main keyword phrases and this tool will quickly find hundreds of combinations of misspellings. Then, simply copy this list and add it to your spreadsheet of keywords. (You will probably want to put these into a separate Ad Group).
We look forward to answering any questions you may have about your current PPC campaign. Feel free to contact us at steve_dooley@link.freedom.com
Tags: keyword, keyword research, search engine marketing, sem, typos
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