Would You Like to Spend $1.00 To Make $2.00?
Sep 25, 2009 pay per click
Recently, Gulf Coast Marine Liquidators tasked us with developing a website and driving traffic to their “auction style” boat liquidation website quickly before the spring “boating season” began.
Here are the results from a test PPC campaign that we did. As you can see from the traffic spike, in 4 days (March 10 - 14), we were able to more than double their website traffic (month to date). We were able to bring in 1340 visitors during those days as compared to 687 visitors (month to date). This was accomplished on an ad spend of $38.41.
(click to enlarge)
As seen in the Site Usage info below, we brought in 83,575 total page views with an extremely healthy Bounce Rate of 10.79%.
Before launching the PPC campaign, we optimized the site for search. Via our SEO work, we achieved very balanced traffic sources. Direct traffic (37%), Search engine traffic (34%) and referring sites (29%) are distributed almost in exact thirds as can be seen in the chart below.
Thanks in large part to our online strategies, Gulf Coast Marine Liquidators was able to liquidate almost all of their inventory in a very short amount of time.
This project was successful because their was a focus on driving qualified traffic quickly and heavily to a site and Gulf Coast Marine knew exactly what to do with these leads… SELL THEM A BOAT!
If for example, the average profit on a boat sale is $3000 and for each 500 qualified web visitors, you make one sale, this makes each visitor worth $6. Our average Cost Per Click (CPC) was $.32.
$.32 per click X 500 clicks = $160. This means that for each $160 of ad spend, $500 of revenue is returned. This is an ROI of 312%.
Would you like to find out how to spend $160 to make $500? Contact us today so that we can help you review your numbers and help your business sky-rocket your ROI.
Tags: case study, google adwords, gulf coast marine liquidators, pay per click, ppc, ppc campaign, traffic
Yahoo Geo-targeting | Designated Marketing Area (DMA)
Sep 20, 2009 local search, yahoo
We have had some questions from clients on exactly how Yahoo’s DMA (Designated Marketing Area) and Geo-Targeting works exactly. To clarify the matter, we asked our representative at Yahoo to address the issue in a format that we can distribute to our clients.
Here is what we received from Yahoo.
Geo-targeting allows you to target your ads to potential customers located in particular geographic areas within the market selected for an account. It looks at factors, such as the user?s search query or Internet Protocol (IP) address and other proprietary user information, to determine when to display your geo-targeted ads.
Example: If your business sells real estate within the state of California and you select California as a geo-targeted region, your ads will be shown to potential customers located in California, as well as to search users that may be located outside of California but enter search terms such as ?California Real Estate.?
Geo-Targeting allows you to target on the country, state, DMA, city or zip code levels.
To target prospective customers by country, state or province, DMA, city, or ZIP/Postal Code, follow these steps:
1. Click the Campaigns tab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Click the Campaign Settings link. The Campaign Settings page opens.
4. In the Campaign Geo-Targeting box, click the edit button. The Campaign Geo-Targeting page opens.
5. Select ?Entire Market? or ?Specific Regions?. The Target By drop-down list is displayed when you select ?Specific Regions.
6. Choose ?Country? to target either the U.S. or Canada, ?State/Province/Territory? to target by state, province or territory, ?Designated Marketing Areas (DMA)? to target by general metropolitan areas, ?City? to target by specific cities, or ?ZIP/Postal Code? to target by specific ZIP or Postal Codes.
7. Select the areas you wish to target.
8. Click Save Changes.
Please note that geo-targeting accuracy is not guaranteed, and may vary depending on the level of targeting selected, as well as other factors. Also, the United States and Canada market does not include French-language ads.
DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc., all rights reserved.
We hope that you found this helpful.
Tags: Designated Marketing Area, dma, Geo-targeting, yahoo
Keyword Research - The Typo Generator
Sep 15, 2009 keyword research
Take advantage of searcher’s tipos typos!
It is estimated that at least 20% of every Google search is a brand new combination of letters and words that no one has ever searched for before. Years ago, when we were searching for a car we would type in something like “Silver Mercedes”. This worked fine “back in the day”.
As the search engines and the web get more sophisticated, our search terms are as well. Nowadays, that same search would be something along these lines “2003 Silver 4-door Mercedes Boca”. As our search phrases grow longer, so does the chance of a “typo”.
The Typo Generator is a great tool that can explode your keyword list with awesome cheap keywords. (Yep, I just said “awesome cheap“:-) Once you are at the Typo Generator, simply put in your best 3 or 4 main keyword phrases and this tool will quickly find hundreds of combinations of misspellings. Then, simply copy this list and add it to your spreadsheet of keywords. (You will probably want to put these into a separate Ad Group).
We look forward to answering any questions you may have about your current PPC campaign. Feel free to contact us at steve_dooley@link.freedom.com
Tags: keyword, keyword research, search engine marketing, sem, typos
