A Web Building Myth

Apr 3, 2009 online advertising, web building
Author: Steve Dooley

Truth? Everybody needs a website. In the global marketplace, you have to put up shop.  Maybe a myth? Consider this.

You need a message and strategy.

The message is what you want to communicate, sell, accomplish. This is the Internet where content is king. There are all sorts of reasons people can come to your website, but they won’t come back without stuff they want.

The strategy is how you market the message. Market - “I thought that I’m on the Internet - that is marketing.”  No, kemosabe, you have to market your website, either through old fashioned promotion and advertising or SEO- search engine optimization - making it easy to find you in search engine results. For most people the search engine is “Google” - Google results are today’s internet currency. The better you are in Google, the more traffic you get to your website.  In case you haven’t noticed, just because you “build it” on the Internet doesn’t mean that visitors will come to your site and hang out, just waiting to do your bidding.

At EmeraldCoast.com, our goal is to build custom, easy to navigate, easy to find websites that are geared toward your visitors. We don’t pile on on unnecessary graphics and animations, just enough to give your site a flair and style that is you own.  We can help you gain the traffic you want through online advertising, search engine optimization and special techniques like email campaigns and video advertising. Call us for more info at 850.650.8233.

Tags: email campaigns, search engine optimization, video advertising, website building