Google Search Term Realities

Apr 7, 2009 pay per click
Author: Steve Dooley

Here’s a test. Go to Google and find out how best to advertise on the internet…

OK. How did you do your search? Did you type in “advertise on the internet”, “online advertising”, “internet advertising”, “internet + advertising”, “how best to advertise on the internet?”, “advertise + media + internet”? Any of those?

No matter what the subject, it’s very unlikely that any given 2 people will search for a subject in the same way. Why? Because we are all individuals and we are all human.

Our point is this. You do not know how someone is going to find your business or website on the internet. It is fascinating to see our PPC reports that tell us what search terms people use to land on one of our client sites. The truth is no one knows how someone is going to find your website. Don’t limit yourself to “Flowers in Destin” if you’re a florist. Our PPC experts can help you expand that search of keyword terms and optimize your campaign as you go. You only pay for “clicked” keywords (Cost per Click - CPC), so go wild, have your PPC guy or gal test different keywords, get the results, throw out what’s not working and try new ones. This is called A/B testing where you have different batches of keywords. After a few days the “losers” get tossed and you try new ones. Eventually, your new terms “beat” your winners, so you toss those and try some new ones. The key is testing, testing, testing and we here at EmeraldCoast.com look forward to finding those keywords that will take your business to the next level of sales!

Tags: advertise, advertising, google, internet, online, ppc, search, website